Palomar's Meghan Caiazzo on Culture, Risk, and Sales Success
Meghan Caiazzo is the Executive Vice President of Sales at Palomar Beverage Company. She is a fervent entrepreneur and founding partner that runs four distribution companies in Texas, Minnesota, Florida, and Arizona.
Meghan is also a Certified Sommelier and Sales Maven with a simple philosophy, ‘find the best customers, and sell them the best wines.’
Here’s a glimpse of what you’ll learn:
How Meghan Caiazzo developed her interest in the wine industry and how it inspired how she runs her businesses
What it was like for Meghan to start one of her companies, Victory Wine Group, in a new city and new market
Meghan talks about embracing the risk of expansion and how she expanded her company outside of Texas
What Meghan is doing to keep a cohesive culture across her four companies
How Meghan is navigating wine sales during COVID-19
Meghan talks about her work with the Wine & Food Foundation of Texas
Meghan’s advice for women in the wine industry
Meghan shares what she has learned from the challenges she faced in her business
Meghan’s views on where the wine industry is headed
In this episode…
From her experience as a former server at a restaurant and now the owner of four wine companies, Meghan Caiazzo knows and embraces the power of culture in growing a wine business. For her, a company is only as good as its people and the culture that binds them. And with a strong culture comes the need to take risks for growth and expansion.
But expansion is risky. How do you embrace the risk of expanding and achieving sales success, especially when it means going into a new city and entering an entirely new market? Meghan has done it more than once and she is more than happy to share her recipe for success.
Tune in to this episode of the Alexi Cashen Podcast as Alexi Cashen interviews Meghan Caiazzo of Palomar Beverage Company about culture, risk, and sales success in the wine industry. Meghan discusses in depth how she's pivoting wine sales during this COVID-19 pandemic, the industry's outlook, how women can get more involved in the wine industry, and more importantly, how they can thrive in it.
Resources Mentioned in this episode
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